OVERVIEW
In partnership with Africomssion, a non-governmental organization committed to constructing schools in Tanzania, our student group has been tasked with elevating their brand identity and visual presence. We're excited to embark on this project, which involves crafting essential assets such as logos, social media designs, icons, and t-shirt designs. Through our collaborative efforts, we aim to create compelling visuals that resonate with Africomssion's mission and inspire support for their impactful initiatives within the community.
PROJECT OBJECTIVE
We'll design assets for Africomassion Academy to aid in fundraising and supporting their ongoing projects and organizational needs. These assets will serve as resources to showcase the academy's achievements and impact, motivating donors to contribute towards future endeavors. Through compelling visuals and messaging, we aim to highlight the importance of education and community development, encouraging continued support for Africomassion's mission in Tanzania.
THE PROCESS
During our collaborative project, we held a meeting with Africompassion's project coordinator, Steve Whitehouse. Subsequently, we finalized our outcomes, distributed tasks among group members, and delivered the required work, all while receiving continuous feedback from our professor, Lindsay. This process ensured effective collaboration and adherence to project requirements.
THE DELIVERABLE
Logo
Our objective for the Africomapssion logo is to craft a circular
emblem encapsulating icons that embody the essence of Africompassion,
such as truth, honor, and courage. To achieve this, each member of our team
contributed their expertise, ensuring a collaborative approach that
merges various skills into a harmonious whole.
In this logo design process, my role specifically entailed designing the layout
encompassing the circle, border frame, and ribbon, which serve as
the foundation for integrating all other elements into a unified badge.
Icons
We've designed three icons for the web development team to utilize on their website. Two of these icons focus on their primary projects: constructing schools and water wells. The third icon is aimed at symbolizing their mission of building a better future for students.
Social Media Templates
We've developed social media design templates suitable for various platforms such as Instagram, LinkedIn, Facebook, and YouTube.
T-Shirt Designs
We’ve created three t-shirt designs for Africompassion Academy. Two of these designs feature phrases that represent Africompassion’s goals and vision. The third design specifically focuses on their key project of building schools and wells.
THE TOOLS
